B NOBLE

B NOBLE was founded in partnership with well-known filmmaker and hip-hop pioneer Fab 5 Freddy to raise awareness and create funding to defend people from cannabis-related criminalization. The brand is dedicated to telling the story of namesake Bernard Noble, who was arrested in Louisiana and sentenced to 13 years in prison for possessing the equivalent of two joints. In 2017, Bernard’s case began to draw attention across the country, and he quickly became a national symbol for the need to reform the country’s unjust drug laws, sparking advocacy and a movement to free him. As a result, Bernard was released seven years into his sentence.

We have created a B NOBLE branded high strength CBD trans dermal patch. It will shortly be available, initially in New York State and the East Coast as well as throughout the UK and Europe.